Shaw Floors has been in the news recently for a number of initiatives that the company is launching or has previously launched. For example, in April Shaw and Versatile Systems Inc. announced they will be working alongside CitiFinancial in a consumer credit financing arrangement. The plan entails a joint partnership to simplify and streamline the credit application process for flooring retailers and consumers. This will be accomplished by way of an attractive and easy-to-use in-store kiosk. This will be the first time a flooring company will offer two different models of Versatile’s kiosks. The models will include the Rockland and the Madison. The combination was demoed at the Shaw Design Center Convention which was held in April of 2008 in Palm Coast, Florida. It appears that Shaw was motivated to embark on this project in light of the current credit crunch. According to marketing manager, Scott Humphrey, “during this challenging market, it’s more important than ever to make the credit application process simple and accessible.” The company is hoping that they can swing people into making a flooring purchase with the newfound credit application ease. This move has been referred to as a “forward-thinking strategy” which Versatile is happy to assist with. Versatile is particularly experienced with providing technology solutions that drive operational efficiency while enhancing the customer experience.

As a subsidiary of Berkshire Hathaway, Inc., Shaw Floors is the world’s largest carpet manufacturer. The company is a leading floor covering provider with more than $5 billion in annual sales. With approximately 31,000 associates, the company is well positioned to meet demands as the home improvement and construction markets improve. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tiles making its product offerings expansive enough to meet the needs of all consumers. They tailor to both residential and commercial customers.

Shaw is also positioned to capitalize on the environmental stewardship movement. Shaw has implemented hundreds of sustainability initiatives and more information about such initiatives can be found by visiting www.shawfloors.com. In January of 2008, Shaw received the first ever Vendor Green Steps Award, which was presented by Sherwin-Williams. According to the president of marketing at Sherwin-Williams, “Shaw’s admirable and aggressive green efforts have set an industry standard for sustainability.” The award was presented to Shaw’s national accounts team and environmental team in recognition of its recycling post-consumer carpet, development of sustainable products and continuous improvements in energy conservation.

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