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	<title>Flooring Now - Flooring Trends and News Blog</title>
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	<link>http://www.flooringnow.com</link>
	<description>The Latest in Flooring Industry Trends, Style, and Information</description>
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		<title>Daltile Marble &#8211; New Products</title>
		<link>http://www.flooringnow.com/2011/11/15/daltile-marble-new-products/</link>
		<comments>http://www.flooringnow.com/2011/11/15/daltile-marble-new-products/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:30:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[daltile marble]]></category>
		<category><![CDATA[daltile marble flooring]]></category>
		<category><![CDATA[marble field tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=713</guid>
		<description><![CDATA[ Floormall now features Daltile marble tile mosaics in variations such as random-length split face, brick-joint polished and more. Marble field tiles and flooring are great ways for the discerning customer to add character and distinction to any room.
]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.floormall.com/images/Daltile/Marble/DTN_M725_Rndm_Msc-emperador-dark-random-polished-honed-splitface-mosaic.jpg" class="alignnone" width="220" height="220" /> Floormall now features Daltile <a href="http://www.floormall.com/tile/dal_tile/natural_marble/">marble tile mosaics</a> in variations such as random-length split face, brick-joint polished and more. <a href="http://www.floormall.com/tile/dal_tile/natural_marble/">Marble field tiles</a> and flooring are great ways for the discerning customer to add character and distinction to any room.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=713&type=feed" alt="" />]]></content:encoded>
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		<title>Daltile Marble Selection Expanded</title>
		<link>http://www.flooringnow.com/2011/11/11/daltile-marble-selection-expanded/</link>
		<comments>http://www.flooringnow.com/2011/11/11/daltile-marble-selection-expanded/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:25:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[Tile]]></category>
		<category><![CDATA[daltile marble]]></category>
		<category><![CDATA[daltile natural marble]]></category>
		<category><![CDATA[marble flooring]]></category>
		<category><![CDATA[marble tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=711</guid>
		<description><![CDATA[We have greatly expanded the selection of products available in the Daltile Marble Tile line. There are dozens of new marble tile options in several sizes, and a number of different finishes, including honed, polished, tumbled and chisel-top. All the Daltile Natural Marble flooring products are made to the highest possible standard of quality. Come [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.floormall.com/images/Daltile/Marble/DTN_M725_12x12_EmprDrk-emperador-dark-polished.jpg" title="Daltile Marble Tile" class="alignnone" width="200" height="200" />We have greatly expanded the selection of products available in the Daltile <a href="http://www.floormall.com/tile/dal_tile/natural_marble/">Marble Tile</a> line. There are dozens of new marble tile options in several sizes, and a number of different finishes, including honed, polished, tumbled and chisel-top. All the <a href="http://www.floormall.com/tile/dal_tile/natural_marble/">Daltile Natural Marble flooring</a> products are made to the highest possible standard of quality. Come and browse our great selection today!</p>
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		<title>Updates To Daltile Limestone Line</title>
		<link>http://www.flooringnow.com/2011/11/11/updates-to-daltile-limestone-line/</link>
		<comments>http://www.flooringnow.com/2011/11/11/updates-to-daltile-limestone-line/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 15:48:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[daltile limestone flooring]]></category>
		<category><![CDATA[daltile natural stone]]></category>
		<category><![CDATA[limestone field tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=707</guid>
		<description><![CDATA[As part of our continuing efforts to bring our customers the most up-to-date products and pricing, we have updated the Daltile Limestone line with almost 30 new products, including 18&#215;18 large Field Tiles, 36-inch Planks and much more. Daltile Limestone is one of several natural stone flooring lines, along with marble and granite, available from [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.floormall.com/images/Daltile/Limestone/display.jpg" title="Daltile Limestone" class="alignleft" width="200" height="200" />As part of our continuing efforts to bring our customers the most up-to-date products and pricing, we have updated the <a href="http://www.floormall.com/tile/dal_tile/">Daltile</a> Limestone line with almost 30 new products, including 18&#215;18 large Field Tiles, 36-inch Planks and much more. Daltile Limestone is one of several <a href="http://www.floormall.com/tile/dal_tile/daltile-limestone-natural-stone-collection/">natural stone flooring</a> lines, along with marble and granite, available from the Texas company; as with all their products, the Limestone line is at a crossroads of quality and price, for both interior and exterior applications.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=707&type=feed" alt="" />]]></content:encoded>
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		<title>Banjo Focuses On People and Places</title>
		<link>http://www.flooringnow.com/2011/10/21/banjo-focuses-on-people-and-places/</link>
		<comments>http://www.flooringnow.com/2011/10/21/banjo-focuses-on-people-and-places/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 23:35:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=702</guid>
		<description><![CDATA[The most important thing you need to know about Banjo, the Palo Alto-based startup launching its new mobile app today, is that it&#8217;s not another social network. &#8220;Banjo is a social discovery service,&#8221; explains CEO Damien Patton. &#8220;It&#8217;s a layer on top.&#8221; What he means is that you don&#8217;t have to build a community on [...]]]></description>
			<content:encoded><![CDATA[<p>The most important thing you need to know about <a href="http://ban.jo/">Banjo</a>, the Palo Alto-based startup launching its new mobile app today, is that it&#8217;s not another social network. &#8220;Banjo is a social discovery service,&#8221; explains CEO Damien Patton. &#8220;It&#8217;s a layer on top.&#8221; What he means is that you don&#8217;t have to build a community on Banjo, you don&#8217;t have to add or remove friends &#8211; in fact, you don&#8217;t even have to create a profile to use it.</p>
<p>Instead, Banjo, when launched, shows you the people around you. It&#8217;s a social network based on who&#8217;s present at any given location.</p>
<h3>Banjo Wants to Bring Social + Location to the Mainstream</h3>
<p>Banjo has three main goals. One is to connect you to your social networking friends you didn&#8217;t know were nearby &#8211; for example, a friend from Facebook or Twitter, killing time at the airport, only a few gates away from you. It also wants to help you find out what&#8217;s going on nearby by providing access to status updates and tweets from everyone around you, in a radius you specify. It also provides you with a way to virtually visit other locations, even when you&#8217;re far away, to see what&#8217;s going on with the people there.</p>
<p>This last feature seems custom-built for journalists, we think. Imagine being able to provide the app with the name of a location where bombs have just been dropped, an earthquake has occurred, or a plane has just crashed. But will mainstream users simply want to peek in and see what people tweet about at Disneyland, though? We&#8217;re not sure.</p>
<p>Still, the interesting thing about Banjo is its overall consumer-friendly approach. The app is well designed, and it attacks the combination of social and local in a very different way than some of its competitors. It&#8217;s trying to go directly after the mainstream user from day one.</p>
<h3>How it Works</h3>
<p>The people Banjo finds don&#8217;t necessarily have to have &#8220;checked in&#8221; using a location-based networking service like Gowalla, Foursquare or Facebook Places. While that helps, Banjo is designed to also pull in locations from geotagged tweets, uploaded photos, and other media from all social networking services. Wait &#8211; all? Yes, that&#8217;s the plan. Patton says they have 22 services they&#8217;re focused on integrating now, but the company&#8217;s goal is to become a federation of all social networks, big and small, from around the world.</p>
<p>Although you will get more use out of Banjo if you provide it with your Facebook and Twitter info (it will then put a small icon next to the photos of your friends), it&#8217;s not necessary. Upon first launch, the app is populated with the icons of all the social networking users it finds nearby. You can view this in a photo grid layout, or as a list also showcasing their status updates. Other buttons plot the users on a map and allow you to connect your own social services.</p>
<p>Banjo is simple to use and straightforward in its layout, design and purpose. It&#8217;s location-based social networking that even the least technically savvy user could grasp.</p>
<p>The application is a free download on iTunes and on the Android Market. A Web-based version (HTML5) is coming soon, and the company will look into building both iPad and Android tablet apps next.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=702&type=feed" alt="" />]]></content:encoded>
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		<title>Interview with FloorMall President Marc Henderson</title>
		<link>http://www.flooringnow.com/2011/10/18/interview-with-floormall-president-marc-henderson/</link>
		<comments>http://www.flooringnow.com/2011/10/18/interview-with-floormall-president-marc-henderson/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 21:11:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[laminate flooring]]></category>
		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=691</guid>
		<description><![CDATA[Below is an interview with FloorMall.com&#8217;s President and CEO, Marc Henderson. Henderson runs FloorMall as an honest and straight forward company and this philosophy is represented in his answers. This information session is a great place for homeowners to find answers to all of their most pressing questions. The interview will also provide insights on [...]]]></description>
			<content:encoded><![CDATA[<p>Below is an interview with FloorMall.com&#8217;s President and CEO, Marc Henderson. Henderson runs FloorMall as an honest and straight forward company and this philosophy is represented in his answers. This information session is a great place for homeowners to find answers to all of their most pressing questions. The interview will also provide insights on how FloorMall works to save its customers thousands of dollars on floor coverings.  But if you still have specific questions or concerns afterward, feel free to contact Henderson directly at <a href="mailto:ceo@floormall.com">ceo@floormall.com</a>.</p>
<p><strong>Are these products first quality products? My local retailer says they are not because your pricing is so low.</strong></p>
<p>Yes!  This is definitely one of our most common questions we receive on a daily basis. The answer is quite simple, YES. Why wouldn&#8217;t they be?</p>
<p><strong>Why would stores tell us that?</strong></p>
<p>For some reason this is a scare tactic that some local flooring stores LOVE to use to scare you, the consumer, away from buying online. I&#8217;m sure that is works well on some consumers but the majority just don&#8217;t fall for it. When I was looking to buy a flat screen TV last year, the BEST BUY salesperson did NOT say that if I purchased it online it would be inferior quality or second grade. I just don&#8217;t understand this tactic by local stores, it&#8217;s just so obvious. I guess when selling products some business owners throw ethics out the door to keep the lights on.</p>
<p><strong>So why is FloorMall.com cheaper?</strong></p>
<p>As far as our pricing goes, I hope that is obvious also. If not then ask yourself this. Why is Wal-Mart so much cheaper than their competitors? Volume. The sheer volume of <a href="http://www.floormall.com/hardwood/">flooring</a> that we sell can be staggering for a local retailer. In some cases we sell more <a href="http://www.floormall.com/">flooring</a> in our first hour of business than some retailers sell all month.</p>
<p><strong>Why do you not display pricing on some of your products? Some of your online competitors do!</strong></p>
<p>This has to do with Minimum Advertised Pricing (MAP). Some manufacturers are starting to request and require that online dealers advertise a minimum price. Let&#8217;s not get this confused with Manufacturers Suggested Retail Pricing (MSRP). They are worlds apart. MAP pricing is required where MSRP is suggested. Online sales, whether flooring or electronics, are so massive compared to any one local market it is hard to compete with companies like Floormall.com.</p>
<p><strong>How does it affect Floormall.com to decline to advertise pricing on these products?</strong></p>
<p>It&#8217;s simple, we WILL NOT gouge the customer with pricing. To be honest with you, from an industry insider, MAP pricing forces a retailer, local or online to mark up products, in my opinion, in excess of market value. In my opinion it is pure price gouging. We will not partake in overpricing products, EVER. Pricing has to be fair to the consumer. So, when you are shopping on our sites and see this <span style="color: #ff0000;">&#8220;To accommodate Manufacturers and Local Vendors, we are withholding MAP Pricing for certain Product Lines. Call 888-932-3566 or click here for a custom quote on this product&#8221;</span>, you will now know that we are protecting YOU, the consumer from overpaying on your next purchase.</p>
<p><strong>Will I receive a Manufacturer&#8217;s Warranty if I buy online?</strong></p>
<p>YES, why wouldn&#8217;t you? We hear hundreds of consumers weekly say, &#8220;I just left Manufacturer X&#8217;s website and they say they will not warranty a product that is bought online&#8221;. The real question is, is it legal for manufacturers to limit their warranties based on whom you buy from.</p>
<p><strong>When put that way, it would make some consumers mad.</strong></p>
<p>And rightly so! Will you get a warranty? Yes! Here is why. In 1975 the Federal Government enacted a law called the MAGNUSON-MOSS Warranty ACT. Section 108 of the <a href="http://business.ftc.gov/documents/bus01-businesspersons-guide-federal-warranty-law">Magnuson-Moss Warranty Act</a> addresses this question directly by indicating that:</p>
<p>&#8220;Generally, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty.&#8221;</p>
<p>Essentially, this means that the provision on your warranty which requires you to buy ONLY from a particular company or a type of company (i.e. online store or brick-and-mortar) as a condition to the use of the warranty is not allowed. Whether your point of purchase was from an online store or a retail establishment, the warranty can be used and applied as intended. You can find it here also:<a href="http://business.ftc.gov/documents/bus01-businesspersons-guide-federal-warranty-law"> business.ftc.gov/documents/bus01-businesspersons-guide-federal-warranty-law</a>.</p>
<p>Rest assured, we won&#8217;t sell you floors without reasonable warranty terms, this is part of our commitment to each and every customer.</p>
<p><strong>Why is there a minimum order requirement?</strong></p>
<p>This question can be a tricky one to be honest with you. It has to do with Shipping damages. Flooring, even though durable once installed can be very fragile during shipping. A great example is Ceramic and Porcelain tiles. Once laid down are virtually indestructible but on a pallet in the back of a semi-truck traveling 2500 miles can break like glass. This is usually NOT the case in orders above 200 sq ft.</p>
<p><strong>Why is that?<br />
</strong><br />
When a customer orders 200 sq ft or more of product then the <a href="http://www.floormall.com/laminates/">flooring</a> must be banded and strapped to the pallet making the flooring more secure in transit. Anything under 5 boxes is usually shipped via UPS, DHL or FedEx, in single box format. What happens to these I&#8217;m sure I do not have to explain. With our volume and number of orders that are possibly under 200 sq ft, we would struggle to handle the damage claims that will definitely occur. We are always looking for new and improved ways to ship our products to our customers and this could possibly change in the future.</p>
<p><strong>Why does my business have to be in a commercially zoned location? I.E. I run my eBay business out of my home. OR I&#8217;m a contractor and work out of my truck, can you bring it to my house?</strong></p>
<p>These two question are quite common for us but both have the same answer. It is all about the freight companies. You see, when a freight company picks up your order from one of our warehouses or from the manufacturer they are usually picked up with a 53 foot long semi-truck. This truck will then travel the distance to your home with numerous stops along the way. These same trucks are NOT allowed in residential neighborhoods because of the length and weight of the trucks. Therefore the semi-truck must go to the nearest terminal and freight must be put on a smaller truck that is allowed into your neighborhood.</p>
<p><strong>So this is really about money-saving techniques only possible for certain destinations?</strong></p>
<p>That&#8217;s right! With this one extra step you now have extra man hours, fuel and time. With our FREE SHIPPING offer you can see how you must be in a commercially zoned location for us to keep your <a href="http://www.floormall.com/shipping-information.php">shipping</a> process simple enough save you thousands on your order.</p>
<p><strong>I just got off the phone with a sale representative and they offered me a special price. They said I have to buy within a certain time frame, like today. Why?</strong></p>
<p>Another great question with an honest answer coming. A lot of our consumers are dumbfounded when we ask them &#8220;Are you in the market to purchase today?&#8221;. This might be the first time you have heard this and might even think it is an unorthodox way of doing business but we must do this simply to see if you are a serious buyer or in the beginning stages of buying.</p>
<p><strong>How does my buying readiness help save money?</strong></p>
<p>One way this helps us keep low overhead is by saving time. An example is when a customer calls to buy part number CB1211. Our site pricing currently is $4.07 per sq ft. If the customer is in the market to buy 2000 sq ft then we would like to extend a discount and do not mind it if YOU, the consumer ask for a special deal. Its OK!! Here&#8217;s where the tricky part comes in. This particular product is NOT a stocking item for us. It is actually sitting in the warehouse of the Manufacturer, essentially making this order a drop shipped order. For us to offer you a deeper discount we now have to make a phone call to request cheaper pricing for your order. As you can imagine we are asked the exact same question from the manufacturers sales rep. &#8220;Is the customer going to be purchasing today?&#8221;. This is why you may hear &#8220;are you in the market to purchase today?&#8221;</p>
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		<title>Debit Card Swipe Fees Change for the Better</title>
		<link>http://www.flooringnow.com/2011/10/13/debit-card-swipe-fees-change-for-the-better/</link>
		<comments>http://www.flooringnow.com/2011/10/13/debit-card-swipe-fees-change-for-the-better/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:34:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=685</guid>
		<description><![CDATA[Things are changing for retailers and consumers alike. Thanks to new changes which have been pushed through by the National Retail Federation the swipe fees for debit cards are being cut in half. While the decision is final the changes aren&#8217;t going to happen over night. These changes will enable retailers to attract customers with [...]]]></description>
			<content:encoded><![CDATA[<p>Things are changing for retailers and consumers alike. Thanks to new changes which have been pushed through by the National Retail Federation the swipe fees for debit cards are being cut in half. While the decision is final the changes aren&#8217;t going to happen over night. These changes will enable retailers to attract customers with lower prices and higher value. It may seem like a small change but the reduction of swipe fees has the potential to place billions of dollars back into the economy.  And this is a welcomed development in economic times which have been proven difficult for store owners and customers alike. The new debit card swipe fees will be capped at 21 cents per transaction. This will also include .05 % of the purchase price and one cent for fraud protection. Now contrast that with the 44 cents which is currently being charged on average purchases—a fee that can reach several dollars on more expensive items. </p>
<p>This whole issue may seem like glorified penny pinching but did you know that debit card swipe fees provide banks with 20 billion dollars annually? And now with the new cap it has been estimated that store owners and consumers will be spared $7 billion. The fee on a $100 transaction will be about 27 cents, which is a far cry from the $1.50 currently being collected. Establishing the new debit card swipe fees has taken more than five years and it looks as if the process will be well worth it. </p>
<p>If you&#8217;re looking for a retailer which doesn&#8217;t have any swipe fees to speak of, whatsoever, you should turn to FloorMall.com. You can find great <a href="http://www.floormall.com/hardwood/">hardwood flooring</a> at incredibly low prices, without any of those pesky hidden fees!</p>
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		<title>Shaw Announces Rug Design Challenege</title>
		<link>http://www.flooringnow.com/2011/10/13/shaw-announces-rug-design-challenege/</link>
		<comments>http://www.flooringnow.com/2011/10/13/shaw-announces-rug-design-challenege/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Area Rugs]]></category>
		<category><![CDATA[nfl area rugs]]></category>
		<category><![CDATA[rugs]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=689</guid>
		<description><![CDATA[Shaw Industries, Inc., is a carpet and flooring company based in the state of Georgia. In the sporting spirit of the Olympics, the company has announced a design challenge for new rugs, open to all the participants in the Special Olympics Georgia 2011 State Fall Games. The 1500 athletes are invited to submit designs for [...]]]></description>
			<content:encoded><![CDATA[<p>Shaw Industries, Inc., is a carpet and flooring company based in the state of Georgia. In the sporting spirit of the Olympics, the company has announced a design challenge for new rugs, open to all the participants in the Special Olympics Georgia 2011 State Fall Games. The 1500 athletes are invited to submit designs for <a href="http://www.floormall.com/area_rugs/">area rugs</a> inspired by their educational experiences in the state of Georgia.</p>
<p>The 2011 state games will include a wide variety of sports, appealing to fans of cycling, golf and and long distance running. Shaw hopes that the design initiative will both draw interest to the games and make the participants feel welcome and valued through their contributions. </p>
<p>For a wide selection of rugs, including <a href="http://www.floormall.com/area_rugs/nfl_logo_rug/">NFL area rugs</a>, visit the online store at Floormall.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=689&type=feed" alt="" />]]></content:encoded>
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		<title>Mohawk Names New Senior Director of Color and Design</title>
		<link>http://www.flooringnow.com/2011/10/10/mohawk-industries-names-new-senior-director-of-color-and-design/</link>
		<comments>http://www.flooringnow.com/2011/10/10/mohawk-industries-names-new-senior-director-of-color-and-design/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 22:04:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[floors]]></category>
		<category><![CDATA[mohawk flooring]]></category>
		<category><![CDATA[mohawk hardwood flooring]]></category>
		<category><![CDATA[mohawk laminate flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=681</guid>
		<description><![CDATA[Mohawk Group has recently named a new Senior Director of Color and Design: Susan Curtis. Curtis, formerly of Invista, will be charged with conceiving and launching new product offerings for the flooring giant. Curtis has a Bachelor of Fine Arts in Textile Design and has worked in the commercial flooring industry for more than twenty [...]]]></description>
			<content:encoded><![CDATA[<p>Mohawk Group has recently named a new Senior Director of Color and Design: Susan Curtis. Curtis, formerly of Invista, will be charged with conceiving and launching new product offerings for the flooring giant. Curtis has a Bachelor of Fine Arts in Textile Design and has worked in the commercial flooring industry for more than twenty years. She&#8217;s expected to leverage this experience to develop unprecedented designs and truly unique concepts for Mohawk. </p>
<p>FloorMall has always been a staunch supporter of Mohawk flooring and they&#8217;re eager to see what amazing new products Susan Curtis and her team dream up. FloorMall has a great selection of flooring from the manufacturer. Visit their site if you&#8217;re looking for <a href="http://www.floormall.com/hardwood/mohawk/">Mohawk hardwood flooring</a> and check out their Blowouts! section for great deals on <a href="http://www.floormall.com/laminates/mohawk/">Mohawk laminate flooring</a> as well.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=681&type=feed" alt="" />]]></content:encoded>
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		<title>Where Does Flooring Come From?</title>
		<link>http://www.flooringnow.com/2011/09/13/where-does-flooring-come-from/</link>
		<comments>http://www.flooringnow.com/2011/09/13/where-does-flooring-come-from/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 19:33:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[fsc floors]]></category>
		<category><![CDATA[Green Flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[solid hardwood floors]]></category>
		<category><![CDATA[wikiflooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=670</guid>
		<description><![CDATA[Before it&#8217;s a floorboard, it must be a log, and before it&#8217;s a log, it must be a tree. While hardwood floors are much sought as one of the most reliable ways to imbue any space, private or public, with warmth and class, the consequences of high demand on the world&#8217;s forests can be severe [...]]]></description>
			<content:encoded><![CDATA[<p>Before it&#8217;s a floorboard, it must be a log, and before it&#8217;s a log, it must be a tree. While hardwood floors are much sought as one of the most reliable ways to imbue any space, private or public, with warmth and class, the consequences of high demand on the world&#8217;s forests can be severe and long-lasting.</p>
<p><a href="/wp-content/uploads/2011/09/billon01_vincent_kohler.jpg"><img class="alignleft size-medium wp-image-676" style="padding: 10px;" title="billon01_vincent_kohler" src="/wp-content/uploads/2011/09/billon01_vincent_kohler-300x234.jpg" alt="" width="300" height="234" /></a> This wasn&#8217;t a great concern in the good old days of the American frontier, when Nature&#8217;s bounty was there for the taking, and there were endless tracts of trees to use for dwellings and sustenance. However, rapid industrialization and explosive population growth have taken their toll &#8211; 400 years ago, half of the territory of the lower 48 states was covered in old-growth (also known as primary-growth), virgin forests. Today, only a tenth of those remain, and even they are threatened &#8211; 4 out of 5 acres of old forest in the Pacific Northwest are cleared for logging activities. Most of America&#8217;s remaining primary-growth forests are in national reserves and on public lands; while this provides a measure of protection, there are many business interests that constantly lobby for access to these resources, both the trees themselves and the minerals underneath; nature conservancy groups are engaged in a constant battle for preservation. Furthermore, protected forest enclaves are often cut off by man-made infrastructure, making it often very difficult or impossible for wildlife to cross from one patch of forest to the other, disrupting natural migration patterns, as well as reproduction.</p>
<p>Fortunately, deforestation both in the United States and other developed countries has stabilized, and even reversed in some cases. Second-growth forests that have risen in place of cleared-out primary forests don&#8217;t have the same soil profile and ecological complexity, but they do help fight climate change by sequestering atmospheric carbon, and provide shelter for many species of birds, animals and insects.</p>
<p>The most severe deforestation today occurs in the developing world, such as South America, central Africa and South-East Asia, where large tracts of forest are cleared out to make way for agriculture, or to provide consumers in developed countries with cheap and abundant exotic woods. Indonesia, Brazil and the Congo are particularly afflicted by this problem, with tens of millions of acres of trees felled annually; weak and corrupt governments make it difficult to enact and enforce protections. In total, over 2 billion tons of carbon are added to the atmosphere due to deforestation &#8211; more than the combined contribution of all forms of transportation put together.</p>
<p>This is why flooring manufacturers and environmentalists alike have come together to find sustainable solutions for flooring. Recycled particle-board and laminate floors are one way to avoid an impact on forests, but most people don&#8217;t find this type of cover nearly as appealing as real wood. For customers who insist on actual hardwood flooring, logging companies have selected and bred species of trees that make for a long-lasting and visually-appealing product, while also growing quickly and being easy to harvest.</p>
<p>Bamboo flooring is a champion in this regard &#8211; while technically a grass, bamboo is a very tough and fibrous material, and has been used in East Asia for thousands of years, in housing construction, furniture, everyday items, and even writing implements. Bamboo grows thin and hollow, and can&#8217;t be made into a solid plank, but with current technologies, it can be glued together in strips to create engineered floors that last for a very long time. The best-known advantage of bamboo is that it&#8217;s also probably the fastest-growing flooring material in existence &#8211; up to an astonishing 2 inches an hour, under the right conditions. Compare that with an oak tree, which can take over a century to reach maturity, and bamboo turns out to be the gift that keeps on giving.</p>
<p>Another fast-growing source for flooring is eucalyptus. In truth, &#8220;Eucalyptus&#8221; is a rather large and diverse genus of trees in the Myrtaceae family, with most people being familiar with only a couple of species. The most widely-used eucalyptus product &#8211; the fragrant essential oil &#8211; is mostly produced from the leaves of Eucalyptus globulus; while used for timber, this species has poor lumber qualities and is difficult to process. However, logging companies have, in recent years, developed Lyptus &#8211; a hybrid of two eucalyptus species (E. grandis and E. urophylla) &#8211; which is a flooring manufacturer&#8217;s dream. It grows extremely fast, for a tree &#8211; in the right conditions, a Lyptus plantation turns over in 5-6 years. The wood is dense, uniform and close-grained; it&#8217;s versatile, easy to process and is, in many ways, superior to mahogany. Lyptus is a great innovation that can satisfy customer demand for low-cost, quality hardwood floors, while helping preserve rainforests.</p>
<p>There are many second-growth forests that can be safely harvested for flooring in the United States, as well &#8211; Appalachia boasts large swaths of hardwood forest, with a prevalence of relatively fast-growing Red Oak (Quercus rubra); many flooring companies are based in states such as Kentucky, and control both the logging aspect and manufacture of flooring, in order to make the process easy and cost-effective. The website <a href="http://wikiflooring.org/">Wikiflooring.com</a> goes into great detail about the various wood species used to make hardwood floors, their properties, ease of care and sustainability rating.</p>
<p>There is a number of non-governmental organizations that help track logging to make sure that old-growth, unsustainably harvested wood isn&#8217;t being passed off as environmentally-friendly. The most prominent of these groups is the Forest Stewardship Council; founded in 1993, the group incorporates both environmental advocates and industry representatives, and attempts to use market-friendly methods in order to promote sustainable logging. FSC runs a certification program for organizations that conduct inspections; FSC floors are guaranteed to be grown, logged and sourced without causing loss of primary-growth forests worldwide.</p>
<p>After the wood is logged, it is then shipped to be processed at a plant. This is another area where the customer can research their impact on the environment. Most fast-growing wood is raised on plantations in warm climates, with South America being one of the leading producers. Wood sourced in North America typically comes from slower-growing species. However, costs and carbon emissions incurred during transportation are also an important factor. Many American flooring companies, such as Somerset, also control the entire chain of production &#8211; they&#8217;re headquartered near forests where timber is logged, and have manufacturing and milling facilities nearby, so the logs only need to be transported a short distance before they can be processed. Since timber is mostly processed as close to the logging site as possible, in order to avoid shipping material that will be sawed off and discarded anyway, domestically-sourced wood indirectly provides jobs for American mill workers.</p>
<p>Modern technology has made it possible to saw a log extremely efficiently, using every part of the round to make various construction materials. The photo that accompanies this article is a sculpture by Swiss artist <a href="http://www.vincentkohler.ch/">Vincent Kohler</a>, showing all the different profiles and thicknesses of boards that are obtained by sawing a typical round log. The boards can then either be machined down to a solid hardwood plank, or be cut into strips to make engineered floorboards. One of the advantages of engineered boards is that the multi-layered construction varies the direction of the wood grain, which in turn makes the boards more resilient and resistant to deformation from the effects of heat or water.</p>
<p>The flooring market has recently seen another revolution &#8211; the advent of Internet marketing. Previously, the customer would need to go to a brick-and-mortar store to buy flooring, but today, they can browse much larger selections online without leaving their home. Online retailers can also provide great deals on engineered and <a href="http://www.floormall.com/hardwood/">solid hardwood floors</a>, due to their lack of overhead costs associated with maintaining a physical store. On the Internet, it&#8217;s also much easier to instantly find information about the provenance of any given hardwood flooring line, its sustainability and environmental credentials. For example, Floormall.com has an entire section, <a href="http://university.floormall.com/">Floormall University</a>, which explains the difference between hardwood engineered and solid flooring, as well as a primer on &#8220;<a href="http://university.floormall.com/what-is-green-flooring.php">green flooring</a>&#8221; and some of the alternatives to hardwood.</p>
<p>With myriad options available to today&#8217;s consumer, it&#8217;s possible to buy hardwood floors that are cheaper and more environmentally-friendly than ever before.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=670&type=feed" alt="" />]]></content:encoded>
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		<title>The Improving Multifamily Housing Market</title>
		<link>http://www.flooringnow.com/2011/09/09/the-improving-multifamily-housing-market/</link>
		<comments>http://www.flooringnow.com/2011/09/09/the-improving-multifamily-housing-market/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 02:55:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[laminate flooring]]></category>
		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=664</guid>
		<description><![CDATA[A recent National Floor Trends article discussed the improvement of the multifamily housing market. The Multifamily Production Index, or MPI, which is used to measure this market rose, from 41.7 percent to 44.4 in the second quarter of this year. It may not seem like much, but it&#8217;s the highest the MPI has been since [...]]]></description>
			<content:encoded><![CDATA[<p>A recent <a href="http://www.ntlfloortrends.com/Articles/Breaking_News/BNP_GUID_9-5-2006_A_10000000000001100495">National Floor Trends</a> article discussed the improvement of the multifamily housing market. The Multifamily Production Index, or MPI, which is used to measure this market rose, from 41.7 percent to 44.4 in the second quarter of this year. It may not seem like much, but it&#8217;s the highest the MPI has been since 2006.  This means that this is the best time to take full advantage of your rental properties. In order to increase their value you can beautify your rental units with durable <a href="http://www.floormall.com/laminates/">laminate flooring</a> from FloorMall. It&#8217;s important to be prepared in a time where Multifamily Housing is on the rise. </p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=664&type=feed" alt="" />]]></content:encoded>
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		<title>Flooring Blowouts on Floormall</title>
		<link>http://www.flooringnow.com/2011/09/08/flooring-blowouts-on-floormall/</link>
		<comments>http://www.flooringnow.com/2011/09/08/flooring-blowouts-on-floormall/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:23:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[flooring blowouts]]></category>
		<category><![CDATA[Hardwood flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=662</guid>
		<description><![CDATA[For all the bargain-minded home remodelers out there, Floormall now has a special Blowouts section. This is where we feature flooring blowouts and special deals, such as discounts on discontinued lines.
You can&#8217;t find better deals than this, with up to 50 percent off select products. Just be sure to hurry, because supplies are limited and [...]]]></description>
			<content:encoded><![CDATA[<p>For all the bargain-minded home remodelers out there, Floormall now has a special Blowouts section. This is where we feature <a href="http://www.floormall.com/hardwood/blowouts/blowout_hardwoods/">flooring blowouts</a> and special deals, such as discounts on discontinued lines.<br />
You can&#8217;t find better deals than this, with up to 50 percent off select products. Just be sure to hurry, because supplies are limited and are moving fast!</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=662&type=feed" alt="" />]]></content:encoded>
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		<title>Virginia Suffers Hurricane Aftereffects</title>
		<link>http://www.flooringnow.com/2011/09/06/virginia-suffers-hurricane-aftereffects/</link>
		<comments>http://www.flooringnow.com/2011/09/06/virginia-suffers-hurricane-aftereffects/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 15:08:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[hurricane irene]]></category>
		<category><![CDATA[virginia flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=660</guid>
		<description><![CDATA[Virginia has been one of the states hardest hit by Hurricane Irene, with large-scale damage to the electric and transportation infrastructure in the state. The devastation that was expected and feared didn&#8217;t come about, and the coastal areas like Virginia Beach, long prepared for the threat of hurricanes, have fared quite well. However, inland areas [...]]]></description>
			<content:encoded><![CDATA[<p>Virginia has been one of the states hardest hit by Hurricane Irene, with large-scale damage to the electric and transportation infrastructure in the state. The devastation that was expected and feared didn&#8217;t come about, and the coastal areas like Virginia Beach, long prepared for the threat of hurricanes, have fared quite well. However, inland areas of the state suffered wind damage and flooding; the number of residents without power reached into the seven digits. </p>
<p>With many Floormall facilities based in Virginia, the company is trying to make sure that orders and deliveries on <a href="http://www.floormall.com/hardwood/">hardwood flooring</a> and other types of floors are processed as speedily as possible under the circumstances.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=660&type=feed" alt="" />]]></content:encoded>
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		<title>Hurricane Causes Distribution Delays</title>
		<link>http://www.flooringnow.com/2011/09/04/hurricane-causes-distribution-delays/</link>
		<comments>http://www.flooringnow.com/2011/09/04/hurricane-causes-distribution-delays/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 14:29:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[hurricane irene]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=658</guid>
		<description><![CDATA[Along with flooding damage and power outages, hurricane Irene has caused large-scale disruptions in the delivery and distribution of various consumer goods. Internet retail companies that depend on data centers and warehouses in afflicted areas have been coping with service outages and service delays. Package delivery remains problematic in many areas that suffer from downed [...]]]></description>
			<content:encoded><![CDATA[<p>Along with flooding damage and power outages, hurricane Irene has caused large-scale disruptions in the delivery and distribution of various consumer goods. Internet retail companies that depend on data centers and warehouses in afflicted areas have been coping with service outages and service delays. Package delivery remains problematic in many areas that suffer from downed trees, damaged roads and other accessibility problems. For customers who are waiting on <a href="http://www.floormall.com/hardwood/">hardwood floors</a> from Floormall, we are doing everything we can to deliver the goods quickly and in time for your renovation projects.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=658&type=feed" alt="" />]]></content:encoded>
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		<title>New Drop-Down Header on Floormall</title>
		<link>http://www.flooringnow.com/2011/09/02/new-drop-down-header-on-floormall/</link>
		<comments>http://www.flooringnow.com/2011/09/02/new-drop-down-header-on-floormall/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 14:24:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[floormall]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[Hardwood floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=656</guid>
		<description><![CDATA[Shopping for hardwood floors just got even easier! Floormall.com has recently developed and implemented a new navigation aid for customers: a top bar that contains a number of drop-down menus, allowing the customer to navigate the site by flooring manufacturer, wood species, as well as floor type with the handy Floor Navigator. The menus are [...]]]></description>
			<content:encoded><![CDATA[<p>Shopping for <a href="http://www.floormall.com/hardwood/">hardwood floors</a> just got even easier! Floormall.com has recently developed and implemented a new navigation aid for customers: a top bar that contains a number of drop-down menus, allowing the customer to navigate the site by flooring manufacturer, wood species, as well as floor type with the handy Floor Navigator. The menus are meant to allow visitors to find what they&#8217;re looking for with a minimum of clicking and inner-page navigation.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=656&type=feed" alt="" />]]></content:encoded>
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		<title>FSC Flooring by Award</title>
		<link>http://www.flooringnow.com/2011/08/25/fsc-flooring-by-award/</link>
		<comments>http://www.flooringnow.com/2011/08/25/fsc-flooring-by-award/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 19:41:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[award fsc floors]]></category>
		<category><![CDATA[fsc flooring]]></category>
		<category><![CDATA[fsc floors]]></category>
		<category><![CDATA[fsc hardwood flooring]]></category>
		<category><![CDATA[fsc hardwood floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=654</guid>
		<description><![CDATA[Wisconsin-based Award floors has established a strong North American market presence with its approach of controlling the whole chain of production in order to both lower costs and improve quality supervision. For years, Floormall.com has carried many Award products, and has added FSC certified flooring to the lineup when the option became available.
The Forest Stewardship [...]]]></description>
			<content:encoded><![CDATA[<p>Wisconsin-based Award floors has established a strong North American market presence with its approach of controlling the whole chain of production in order to both lower costs and improve quality supervision. For years, Floormall.com has carried many Award products, and has added FSC certified flooring to the lineup when the option became available.</p>
<p>The <a href="http://www.fscfloors.com/forest-stewardship-council/">Forest Stewardship Council</a> is a nonprofit organization that has been fighting deforestation worldwide for almost 20 years, doing this by working with flooring companies and other wood-processing industries in order to make sure that the raw materials are sourced in a way that&#8217;s renewable and environmentally conscious. </p>
<p><a href="http://www.fscfloors.com/2011/08/fsc-hardwood-flooring-from-award/">Award FSC hardwood flooring</a> includes a number of lines, such as Cascade, Natural Advantage and Endurance. These floors are both hand-processed to give a vintage feel, and coated with the latest in protective shielding to make them virtually impervious to wear and tear. FSC floors from Award are some of the most durable and style-conscious, and at the same time, environmentally responsible flooring lines available.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=654&type=feed" alt="" />]]></content:encoded>
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		<title>New Floormall Site Launched</title>
		<link>http://www.flooringnow.com/2011/08/25/new-floormall-site-launched/</link>
		<comments>http://www.flooringnow.com/2011/08/25/new-floormall-site-launched/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 19:11:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[floormall]]></category>
		<category><![CDATA[fsc flooring]]></category>
		<category><![CDATA[fsc floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=652</guid>
		<description><![CDATA[The Floormall network has recently gained another family member &#8211; FSCFloors.com, which was launched to provide updates and feature hardwood floors from various manufacturers that have been certified as sustainable by the Forest Stewardship Council, a global non-profit group that has been fighting to protect forests from depletion and irresponsible logging since 1993. 
The site [...]]]></description>
			<content:encoded><![CDATA[<p>The Floormall network has recently gained another family member &#8211; FSCFloors.com, which was launched to provide updates and feature hardwood floors from various manufacturers that have been certified as sustainable by the Forest Stewardship Council, a global non-profit group that has been fighting to protect forests from depletion and irresponsible logging since 1993. </p>
<p>The site is meant to help both consumers and builders find green <a href="http://www.fscfloors.com/">FSC flooring</a> for affordable prices. This includes <a href="http://www.fscfloors.com/2011/08/fsc-eucalyptus-flooring-for-decks/">FSC eucalyptus flooring</a>, a sustainable resource that has been gaining popularity in recent years due to the hardness and resistance to wear that flooring-grade eucalyptus possesses, as well as the incredible speed with which those trees grow.</p>
<p>Buying <a href="http://www.fscfloors.com/2011/08/fsc-wood-flooring-from-lm-flooring/">FSC certified flooring</a> is one of the easiest ways to remodel one&#8217;s house while also fighting deforestation.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=652&type=feed" alt="" />]]></content:encoded>
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		<title>Floormall Favorites: Marazzi Tile</title>
		<link>http://www.flooringnow.com/2011/08/15/floormall-favorites-marazzi-tile/</link>
		<comments>http://www.flooringnow.com/2011/08/15/floormall-favorites-marazzi-tile/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:03:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[floormall tile]]></category>
		<category><![CDATA[marazzi tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=635</guid>
		<description><![CDATA[
Marazzi tiles are some of the most striking and stylish-looking tiles you can get in the mid-price range. Marazzi Tile is the best choice for you, whether you are decorating a bathroom, kitchen or patio. There are varieties that mimic stone, such as granite, marble and slate; Marazzi also produces glass tiles that can make [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/08/marazzi_tile.jpg"><img src="http://www.flooringnow.com/wp-content/uploads/2011/08/marazzi_tile.jpg" alt="" title="marazzi_tile" width="158" height="158" class="alignleft size-full wp-image-634" style="padding: 10px;" /></a><br />
Marazzi tiles are some of the most striking and stylish-looking tiles you can get in the mid-price range. <a href="http://www.floormall.com/tile/marazzi/">Marazzi Tile</a> is the best choice for you, whether you are decorating a bathroom, kitchen or patio. There are varieties that mimic stone, such as granite, marble and slate; Marazzi also produces glass tiles that can make the most ordinary bathroom look like a million dollars. Come to Floormall and check yours out now!</p>
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		<title>Floormall Favorites: Bruce Hardwood Flooring</title>
		<link>http://www.flooringnow.com/2011/08/08/floormall-favorites-bruce-hardwood-flooring/</link>
		<comments>http://www.flooringnow.com/2011/08/08/floormall-favorites-bruce-hardwood-flooring/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 19:18:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bruce floormall]]></category>
		<category><![CDATA[bruce hardwood flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=637</guid>
		<description><![CDATA[ Bruce Hardwood Flooring hardly needs an introduction to the American flooring buyer. With a strong market presence and a dazzling array of products that cover every need and budget, from simple and low-cost renovation to luxurious exotics, Bruce has gone to great lengths to cover every need and market niche. If you are undaunted [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/08/bruce_hardwood.jpg"><img src="http://www.flooringnow.com/wp-content/uploads/2011/08/bruce_hardwood.jpg" alt="" title="bruce_hardwood" width="158" height="158" class="alignleft size-full wp-image-633" style="padding: 10px;" /></a> <a href="http://www.floormall.com/hardwood/bruce/">Bruce Hardwood Flooring</a> hardly needs an introduction to the American flooring buyer. With a strong market presence and a dazzling array of products that cover every need and budget, from simple and low-cost renovation to luxurious exotics, Bruce has gone to great lengths to cover every need and market niche. If you are undaunted by the idea of facing a choice of hundreds of flooring lines, each more attractive than the other, then come to Floormall and explore our gallery of Bruce offerings today!</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=637&type=feed" alt="" />]]></content:encoded>
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		<title>Floormall Favorites: Interceramic</title>
		<link>http://www.flooringnow.com/2011/08/04/floormall-favorites-interceramic/</link>
		<comments>http://www.flooringnow.com/2011/08/04/floormall-favorites-interceramic/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 20:12:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[interceramic]]></category>
		<category><![CDATA[interceramic on floormall]]></category>
		<category><![CDATA[interceramic tiles]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=647</guid>
		<description><![CDATA[ Interceramic tile is the fastest growing tile line on Floormall, and for good reason: the wide range of flooring materials offered by this versatile manufacturer includes ceramic tile, porcelain tile, resin and natural stone. Interceramic also offers mixed-color glass mosaic-style tiles that can instantly liven up showers, bathroom fixtures and kitchens. Floormall hosts hundreds [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/08/Slate1.jpg"><img src="http://www.flooringnow.com/wp-content/uploads/2011/08/Slate1.jpg" alt="" title="interceramic-slate" width="200" height="200" class="alignleft size-full wp-image-631" style="padding: 10px;" /></a> <a href="http://www.floormall.com/tile/interceramic-tile/">Interceramic</a> tile is the fastest growing tile line on Floormall, and for good reason: the wide range of flooring materials offered by this versatile manufacturer includes ceramic tile, porcelain tile, resin and natural stone. Interceramic also offers mixed-color glass mosaic-style tiles that can instantly liven up showers, bathroom fixtures and kitchens. Floormall hosts hundreds of Interceramic tile products in dozens of different lines, so you are guaranteed to find what you need!</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=647&type=feed" alt="" />]]></content:encoded>
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		<title>Floormall Favorites: Tarkett Flooring</title>
		<link>http://www.flooringnow.com/2011/08/01/floormall-favorites-tarkett-flooring/</link>
		<comments>http://www.flooringnow.com/2011/08/01/floormall-favorites-tarkett-flooring/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 20:16:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[Tarkett flooring]]></category>
		<category><![CDATA[tarkett on floormal]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=644</guid>
		<description><![CDATA[ Floormall is proud to feature several lines of laminate flooring products from Tarkett flooring. With a high-resolution texture and durable Direct Pressure Laminate engineering body, Tarkett laminate floorboards will serve you for decades. Your visitors will be hard pressed to distinguish your laminates from a real hardwood floor, while at the same time, laminates [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/08/tarkett.jpg"><img src="http://www.flooringnow.com/wp-content/uploads/2011/08/tarkett.jpg" alt="" title="tarkett" width="158" height="158" class="alignleft size-full wp-image-632" style="padding: 10px;" /></a> Floormall is proud to feature several lines of laminate flooring products from <a href="http://www.floormall.com/laminates/tarkett/">Tarkett flooring</a>. With a high-resolution texture and durable Direct Pressure Laminate engineering body, Tarkett laminate floorboards will serve you for decades. Your visitors will be hard pressed to distinguish your laminates from a real hardwood floor, while at the same time, laminates are much easier to clean and are less susceptible to water damage. Come to Floormall and place your order now!</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=644&type=feed" alt="" />]]></content:encoded>
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		<title>Acacia Flooring Blog Up Now</title>
		<link>http://www.flooringnow.com/2011/07/15/acacia-flooring-blog-up-now/</link>
		<comments>http://www.flooringnow.com/2011/07/15/acacia-flooring-blog-up-now/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 19:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[acacia flooring]]></category>
		<category><![CDATA[acacia hardwood flooring]]></category>
		<category><![CDATA[acacia laminate]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=628</guid>
		<description><![CDATA[We have just launched a blog, AcaciaFlooring.com, which is dedicated to acacia flooring lines on sale at Floormall.com. This blog features both hardwood flooring and laminate. The brands showcased on the blog include household names such as Mohawk alongside with lesser-known manufacturers that have adopted acacia as a cheap and environmentally-responsible way to bring exotic [...]]]></description>
			<content:encoded><![CDATA[<p>We have just launched a blog, <a href="http://www.acaciaflooring.com/">AcaciaFlooring.com</a>, which is dedicated to acacia flooring lines on sale at Floormall.com. This blog features both hardwood flooring and laminate. The brands showcased on the blog include household names such as Mohawk alongside with lesser-known manufacturers that have adopted acacia as a cheap and environmentally-responsible way to bring exotic and stylish wood varieties to the average American customer. Click through and check out information and deals on <a href="http://www.acaciaflooring.com/">acacia hardwood flooring</a> and <a href="http://www.acaciaflooring.com/">acacia laminate</a> on our blog today!</p>
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		<title>Last Chance to get Mohawk Zanzibar at $6.49</title>
		<link>http://www.flooringnow.com/2011/07/06/last-chance-to-get-mohawk-zanzibar-for/</link>
		<comments>http://www.flooringnow.com/2011/07/06/last-chance-to-get-mohawk-zanzibar-for/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 18:36:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[mohawk zanzibar]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=625</guid>
		<description><![CDATA[Mohawk&#8217;s Hand-Beveled Zanzibar Flooring Line
Tomorrow our prices have to increase because we&#8217;re undercutting EVERYONE! Don&#8217;t miss this opportunity to save hundreds in the greatest deal on Mohawk flooring we&#8217;ve seen all year!
Part of Mohawk Flooring&#8217;s Artiquity collection, the Zanzibar line offers hand-beveled exotic hardwood floors for the discerning customer. This exciting line contains such seldom-seen [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Mohawk&#8217;s Hand-Beveled Zanzibar Flooring Line</strong></p>
<p><strong>Tomorrow our prices have to increase because we&#8217;re undercutting EVERYONE! Don&#8217;t miss this opportunity to save hundreds in the greatest deal on Mohawk flooring we&#8217;ve seen all year!</strong></p>
<p>Part of Mohawk Flooring&#8217;s Artiquity collection, the Zanzibar line offers hand-beveled exotic hardwood floors for the discerning customer. This exciting line contains such seldom-seen wood varieties as <a href="http://www.floormall.com/hardwood/mohawk/mohawk-artiquity-hand-beveled-zanzibar-collection/mohawk-zanzibar-brazilian-tigerwood-natural/"><b>Tigerwood</b></a>, <a href="http://www.floormall.com/hardwood/mohawk/mohawk-artiquity-hand-beveled-zanzibar-collection/mohawk-zanzibar-burmese-teak-natural/"><b>Teak</b></a>, <a href="http://www.floormall.com/hardwood/mohawk/mohawk-artiquity-hand-beveled-zanzibar-collection/mohawk-zanzibar-african-padauk-natural/"><b>African Padauk</b></a> and Ebony.</p>
<p>The Zanzibar floors are hand-beveled and feature a classic, vintage distressed look. At the same time, all the floors are protected by an CrystalShield aluminum oxide coating, and offer a 25-year finish warranty. With these floors in your home, your guests will never look up. For unparalleled originality and sophistication, Zanzibar floors are just what you need!</p>
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		<item>
		<title>The Memorial Weekend Newsletter</title>
		<link>http://www.flooringnow.com/2011/05/27/the-memorial-weekend-newsletter/</link>
		<comments>http://www.flooringnow.com/2011/05/27/the-memorial-weekend-newsletter/#comments</comments>
		<pubDate>Sat, 28 May 2011 01:05:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[laminate flooring]]></category>
		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=622</guid>
		<description><![CDATA[FloorMall.com has just released their Memorial Day Weekend newsletter, highlighting some updates from the company. In celebration of Memorial Day the company will be offering free shipping on all flooring orders over 500 square feet. This offer will be available Friday, Saturday and Sunday. The newsletter also spotlighted a product from Armstrong, their Grand Illusions [...]]]></description>
			<content:encoded><![CDATA[<p>FloorMall.com has just released their Memorial Day Weekend newsletter, highlighting some updates from the company. In celebration of Memorial Day the company will be offering free shipping on all flooring orders over 500 square feet. This offer will be available Friday, Saturday and Sunday. The newsletter also spotlighted a product from Armstrong, their <a href="http://www.floormall.com/laminates/armstrong_flooring/armstrong-grand-illusions-premium-exotics/cabreuva/">Grand Illusions Premium Exotics Cabrueva</a> laminate flooring. </p>
<p>You can receive FloorMall&#8217;s newsletter via the sign-up at the bottom of every page of their site. </p>
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		<title>FloorMall Updates Homepage for Memorial Day</title>
		<link>http://www.flooringnow.com/2011/05/26/floormall-updates-homepage-for-memorial-day/</link>
		<comments>http://www.flooringnow.com/2011/05/26/floormall-updates-homepage-for-memorial-day/#comments</comments>
		<pubDate>Thu, 26 May 2011 23:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=619</guid>
		<description><![CDATA[For the 8th year in a row FloorMall has placed a banner on their home page to express gratitude to the veterans during this upcoming Memorial Day Weekend. The special banner reads: With wholehearted gratitude to our soldiers and veterans, thank you! Happy Memorial Day!
Also, in celebration of the holiday FloorMall has added 8 special [...]]]></description>
			<content:encoded><![CDATA[<p>For the 8th year in a row <a href="http://www.floormall.com/">FloorMall</a> has placed a banner on their home page to express gratitude to the veterans during this upcoming Memorial Day Weekend. The special banner reads: With wholehearted gratitude to our soldiers and veterans, thank you! Happy Memorial Day!</p>
<p>Also, in celebration of the holiday FloorMall has added 8 special products to the top selling section of their homepage. </p>
<p>The writers here at Flooring Now wish everyone a safe and happy Memorial Day Weekend. </p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=619&type=feed" alt="" />]]></content:encoded>
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		<title>Flooring Favorites: Appalachian Hardwood Flooring</title>
		<link>http://www.flooringnow.com/2011/05/04/flooring-favorites-appalachian-hardwood/</link>
		<comments>http://www.flooringnow.com/2011/05/04/flooring-favorites-appalachian-hardwood/#comments</comments>
		<pubDate>Wed, 04 May 2011 21:09:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[appalachian hardwood flooring]]></category>
		<category><![CDATA[hand-distressed hardwood flooring]]></category>
		<category><![CDATA[Hardwood flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=615</guid>
		<description><![CDATA[Appalachian Hardwood Flooring is another Anderson specialty brand. With the motto of &#8220;Affordable Luxury,&#8221; it&#8217;s dedicated to hand-made finishes, interesting tints and other flourishes that liven up oak and hickory.
This mid-range luxury brand is meant for decorators and home-builders working in traditional styles, as evidenced by the names of the various collections: &#8220;Haversham,&#8221; &#8220;Ranchero,&#8221; &#8220;Colonial [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-616" style="padding: 10px;" title="appalachian" src="http://www.flooringnow.com/wp-content/uploads/2011/05/appalachian.jpg" alt="" width="158" height="158" /><a href="http://www.floormall.com/hardwood/appalachian_hardwood_flooring/">Appalachian Hardwood Flooring</a> is another Anderson specialty brand. With the motto of &#8220;Affordable Luxury,&#8221; it&#8217;s dedicated to hand-made finishes, interesting tints and other flourishes that liven up oak and hickory.<br />
This mid-range luxury brand is meant for decorators and home-builders working in traditional styles, as evidenced by the names of the various collections: &#8220;Haversham,&#8221; &#8220;Ranchero,&#8221; &#8220;Colonial Manor&#8221; and &#8220;Shenandoah.&#8221; The sophisticated pastels and dignified browns of those lines are a perfect pairing for classic wooden doorways, vintage cabinetry, carved friezes or guilloches. The sedate warmth of those floors is a contrast from the hyper-aggressive, glossy modern finish of contemporary design.<br />
<a href="http://www.floormall.com/hardwood/appalachian_hardwood_flooring/">Appalachian hardwood floors</a> claim to distinction based on the variety of hand-distressed collections, as well. The offerings, such as the Piazza collection, are roughed by the hands of experienced Armstrong craftsmen, making every plank unique. While all Appalachian floors are protected with an industry-leading sealant and guaranteed for decades (25-50 years, depending on the product), the distressed and aged floors also exude a history and personality that can&#8217;t be matched.<br />
Appalachian floors are a great choice for the discerning vintage or neo-colonial decorator, regardless of the style or color palette of the project. Come to Floormall.com and check out these remarkable collections!</p>
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		<title>Flooring Favorites: Virginia Vintage</title>
		<link>http://www.flooringnow.com/2011/05/02/flooring-favorites-virginia-vintage/</link>
		<comments>http://www.flooringnow.com/2011/05/02/flooring-favorites-virginia-vintage/#comments</comments>
		<pubDate>Mon, 02 May 2011 21:13:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[hand-scraped hardwood floors]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[Hardwood floors]]></category>
		<category><![CDATA[virginia vintage]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=612</guid>
		<description><![CDATA[ Virginia Vintage is a specialty flooring line from the well-regarded Anderson Flooring company. In creating the Virginia Vintage flooring line, Anderson sought to offer its customers a special product &#8211; a product imbued with the human touch, one that shows the traces of personal attention, a floor whose every plank is unique and embodies [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-613" style="padding: 10px;" title="virginia_vintage" src="http://www.flooringnow.com/wp-content/uploads/2011/05/virginia_vintage.jpg" alt="" width="158" height="158" /> Virginia Vintage is a specialty flooring line from the well-regarded Anderson Flooring company. In creating the <a href="http://www.floormall.com/hardwood/virginia_vintage/">Virginia Vintage flooring</a> line, Anderson sought to offer its customers a special product &#8211; a product imbued with the human touch, one that shows the traces of personal attention, a floor whose every plank is unique and embodies the effort of a dedicated and knowledgeable craftsman.</p>
<p>Hand-scraped floors have gained a following in recent years, and it&#8217;s not difficult to see why &#8211; the texture of a hand-processed floor plank is much more expressive and interesting than that of a flat, machined one. Sunlight plays on the delicate grooves, adding a sophisticated roughness and unpredictability to the floor. It&#8217;s a texture that you just want to feel with your bare feet.</p>
<p>In addition to the hand-made aesthetic, <a href="http://www.floormall.com/hardwood/virginia_vintage/">Virginia Vintage floors</a> also incorporate 50 years&#8217; worth of Anderson technological know-how, including their exclusive Luster-Lock® Ultra finish, which preserves the organic and warm surface of the wood while offering serious protection against erosion, moisture and other damage &#8211; there&#8217;s a reason these floors are covered by a 25-year warranty. </p>
<p>If you want a home that breathes with individuality and a personal touch, Virginia Vintage floors from Floormall are at your disposal.</p>
<img src="http://www.flooringnow.com/?ak_action=api_record_view&id=612&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>get our tool &#8230; bar!</title>
		<link>http://www.flooringnow.com/2011/04/12/get-flooring-tool-bar/</link>
		<comments>http://www.flooringnow.com/2011/04/12/get-flooring-tool-bar/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 20:14:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
		<category><![CDATA[alexa]]></category>
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		<category><![CDATA[toolbar]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=608</guid>
		<description><![CDATA[Show your love for FlooringNow and FloorMall with our new Toolbar from Alexa.
Check it out

CLICK HERE TO GET IT
Requires IE or Firefox
Your browser is naked without it!
For flooring stores, check your distributor pricing against our low Internet pricing.
For interior designers, get instant access to our giant flooring selection.
For homeowners, get it for a while and [...]]]></description>
			<content:encoded><![CDATA[<p>Show your love for FlooringNow and FloorMall with our new Toolbar from Alexa.</p>
<p style="text-align: center;">Check it out</p>
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<p style="text-align: left;">For flooring stores, check your distributor pricing against our low Internet pricing.</p>
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<p style="text-align: left;">For homeowners, get it for a while and use it for your home improvement project.</p>
<p style="text-align: left;">For all these reasons and more, <a href="https://s3.amazonaws.com/com.alexa.toolbar/atbp/LPBQq8/download/index.htm">get it now</a>!</p>
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		<title>Flooring Favorites: Lyptus Floors</title>
		<link>http://www.flooringnow.com/2011/04/12/flooring-favorites-lyptus-floors/</link>
		<comments>http://www.flooringnow.com/2011/04/12/flooring-favorites-lyptus-floors/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 17:36:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[floormall]]></category>
		<category><![CDATA[Hardwood flooring]]></category>
		<category><![CDATA[lyptus floors]]></category>
		<category><![CDATA[lyptus hardwood floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=605</guid>
		<description><![CDATA[ Lyptus is a trademarked hybrid of two species of eucalyptus, that has been bred to grow quickly and produce high-quality wood to be used for furniture, wall sidings, floors and much more. Due to its speedy growth and hardiness, eucalyptus has always been a popular wood product, spreading from its native Australian habitat to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-606" style="padding: 10px;" title="lyptus-floors" src="http://www.flooringnow.com/wp-content/uploads/2011/04/lyptus-floors.jpg" alt="" width="158" height="158" /> Lyptus is a trademarked hybrid of two species of eucalyptus, that has been bred to grow quickly and produce high-quality wood to be used for furniture, wall sidings, floors and much more. Due to its speedy growth and hardiness, eucalyptus has always been a popular wood product, spreading from its native Australian habitat to Africa, South America and other regions. However, it&#8217;s primarily been a pulping wood, not having the quality to be processed into planks or furniture parts. Lyptus doesn&#8217;t have that problem, and presents both the looks and texture to be turned into everything from bookshelves to column ornaments to flooring &#8211; available from Floormall as both engineered and solid planks.<br />
<a href="http://www.floormall.com/hardwood/lyptus/">Lyptus hardwood flooring</a>, distributed in North America by Weyerhauser Flooring, is a great alternative to old-growth and unsustainably-sourced woods such as mahogany. The wood has a fine and pleasing grain, is versatile enough to be stained in every shade from tan to dark brown, and is harder than oak, making it durable enough for Weyerhauser to offer a 25-year warranty.<br />
All <a href="http://www.floormall.com/hardwood/lyptus/">Lyptus floors</a> sold on Floormall come from specially-managed timber plantations in Brazil and Uruguay that are subject to strict international environmental oversight. Due to their fast growth, these trees replace themselves as much as 11 times more quickly than temperate forests. If you&#8217;d like a good alternative to oak or mahogany, Lyptus floors are the way to go.</p>
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		<title>Flooring Favorites: Columbia Flooring Originals</title>
		<link>http://www.flooringnow.com/2011/04/11/flooring-favorites-columbia/</link>
		<comments>http://www.flooringnow.com/2011/04/11/flooring-favorites-columbia/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 20:07:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[columbia flooring originals]]></category>
		<category><![CDATA[columbia floors]]></category>
		<category><![CDATA[Hardwood floors]]></category>
		<category><![CDATA[tongue and groove]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=599</guid>
		<description><![CDATA[ Columbia Flooring Originals has much to be proud of. The company&#8217;s mission is to create floors with personality and character, and their craftsmen seek inspiration in every corner of the globe. Columbia hardwood floors are imbued with the spirit of venerable building traditions from centuries past, and reflect the unselfconscious beauty of the natural [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.flooringnow.com/wp-content/uploads/2011/04/columbia_floors.jpg" alt="" title="columbia_floors" width="158" height="158" style="padding: 10px; " class="aligncenter size-full wp-image-602" /> Columbia Flooring Originals has much to be proud of. The company&#8217;s mission is to create floors with personality and character, and their craftsmen seek inspiration in every corner of the globe. <a href="http://www.floormall.com/hardwood/columbia-flooring-originals/">Columbia hardwood floors</a> are imbued with the spirit of venerable building traditions from centuries past, and reflect the unselfconscious beauty of the natural world. Add to this the fact that all <a href="http://www.floormall.com/hardwood/columbia-flooring-originals/">Columbia flooring</a> is made in the USA and adheres to the most stringent sustainability requirements, and you have a great-looking, durable and environmentally-responsible line of products that&#8217;s fit to grace the White House.</p>
<p>Of special note is Columbia&#8217;s patented Uniclic feature. The company&#8217;s hardwood planks are manufactured with tongues and grooves that snap and lock without glue, nails or flooring staples, making assembly unbelievably easy and painless. Uniclic floors are ideal for do-it-yourself installers, since the feature drastically cuts down on the need for loud and expensive equipment, there is less chance of improper alignment, and it doesn&#8217;t take ten minutes with a crowbar to fix a mistake.</p>
<p>There are enough remarkable offerings from Columbia to satisfy the most discerning customer. Come and explore the hundreds of hardwood flooring products on Floormall today!</p>
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		<title>Flooring Favorites: Anderson Hardwood Floors</title>
		<link>http://www.flooringnow.com/2011/04/06/flooring-favorites-anderson-hardwood-floors/</link>
		<comments>http://www.flooringnow.com/2011/04/06/flooring-favorites-anderson-hardwood-floors/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 20:46:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[anderson flooring]]></category>
		<category><![CDATA[anderson hardwood floors]]></category>
		<category><![CDATA[flooring]]></category>
		<category><![CDATA[oak floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=596</guid>
		<description><![CDATA[The motto of Anderson Hardwood Floors is &#8220;Deliver Luxury for Less,&#8221; and deliver they do. The prices at which they sell great-looking floors, including many exotics, are impressive in their modesty. Over more than six decades in the business, the company has shown consistent quality of product and respect for the customer.
In addition to exotics, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.flooringnow.com/wp-content/uploads/2011/04/anderson_floors.jpg" style="padding: 10px;" alt="" title="anderson_floors" width="158" height="158" class="alignleft size-full wp-image-597" />The motto of <a href="http://www.floormall.com/hardwood/anderson/">Anderson Hardwood Floors</a> is &#8220;Deliver Luxury for Less,&#8221; and deliver they do. The prices at which they sell great-looking floors, including many exotics, are impressive in their modesty. Over more than six decades in the business, the company has shown consistent quality of product and respect for the customer.</p>
<p>In addition to exotics, the company has dozens of different product lines which coax familiar oak and hickory wood into showing every conceivable texture and surface across dozens of product lines. The same wood species may glitter with a serious purple and gold, or leap into the sunlight with a pale pink, or ground the room with a vintage Colonial gravitas.</p>
<p>Consider the three flooring varieties in the charmingly literal <a href="http://www.floormall.com/hardwood/anderson/">Anderson Floors</a> Gnarly line. These indestructible oak planks are sold in variable width and length, presenting an engaging tangram puzzle that can be put together in a myriad different ways, each expressing the temper of the room and the personality of the owner. The wood texture is a resolute turbulence of dark growth rings over various shades of classic brown. These floors have enough character that one could compose a still life on them, and only cost $3.52 per square foot.</p>
<p>With their experience, skill and prices, Anderson will never disappoint you.</p>
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		<title>Floormall in the News</title>
		<link>http://www.flooringnow.com/2011/04/05/floormall-in-the-news/</link>
		<comments>http://www.flooringnow.com/2011/04/05/floormall-in-the-news/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 19:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Tile]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=513</guid>
		<description><![CDATA[Floormall president Marc Henderson was recently quoted in a Floor Covering Weekly article. The article dealt with the growing rift between brick and mortar tile flooring retailers and internet ones. Brick and mortar stores see low internet pricing as a major threat to the industry. In a sidebar complimenting the article, Henderson explained his company&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Floormall president Marc Henderson was recently quoted in a Floor Covering Weekly article. The article dealt with the growing rift between brick and mortar tile flooring retailers and internet ones. Brick and mortar stores see low internet pricing as a major threat to the industry.<span id="more-513"></span> In a sidebar complimenting the article, Henderson explained his company&#8217;s dedication to fair internet pricing and customer service. Floormall also issued a press release dealing with this topic which can be found <a href="http://www.news-wire.info/press/floormall-sets-the-record-straight-on-tile-flooring-prices.html">here</a>.</p>
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		<title>Floormall Favorites: Hartco Flooring</title>
		<link>http://www.flooringnow.com/2011/02/23/floormall-favorites-hartco-flooring/</link>
		<comments>http://www.flooringnow.com/2011/02/23/floormall-favorites-hartco-flooring/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 18:37:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[hartco flooring]]></category>
		<category><![CDATA[hartco hardwood flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=587</guid>
		<description><![CDATA[ Hartco flooring hardly needs an introduction. This Armstrong brand has secured a prominent place in the Floormall catalog and has quickly become a favorite of our customers. The combination of style, design and low price make Hartco a natural choice for people who are renovating their homes and want a reliable and consistent option [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.flooringnow.com/wp-content/uploads/2011/02/hartco-1.jpg" alt="" style="padding: 10px;" title="hartco-1" width="160" height="160" class="aligncenter size-full wp-image-588" /> <a href="http://www.floormall.com/hardwood/hartco/">Hartco flooring</a> hardly needs an introduction. This Armstrong brand has secured a prominent place in the Floormall catalog and has quickly become a favorite of our customers. The combination of style, design and low price make Hartco a natural choice for people who are renovating their homes and want a reliable and consistent option from an established manufacturer.<br />
Hartco has a huge catalog – hundreds of products in upwards of 50 lines – available from Floormall, and many of the offerings are some of the most reasonably-priced hardwood floors available anywhere. Red oak planks in the Beckford line, for example, are available for as little as $2.71 per square foot, and are covered by a 15-year residential warranty.<br />
<a href="http://www.floormall.com/hardwood/hartco/">Hartco hardwood flooring</a> is available solid and engineered, with the most popular types of wood being maple, pecan, cherry and oak, and a number of exotics available as well. Hartco also offers square-tile parquet floors, herringbone pattern hardwood planks, hand-scraped floors, vintage and reclaimed wood and many others.<br />
For price, reputation, and sheer variety, it&#8217;s hard to beat Hartco floors. Join the multitude of our customers and order your favorite today.</p>
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		<title>Floormall Favorites: Wicanders Cork Flooring</title>
		<link>http://www.flooringnow.com/2011/02/22/floormall-favorites-wicander-cork-flooring/</link>
		<comments>http://www.flooringnow.com/2011/02/22/floormall-favorites-wicander-cork-flooring/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 21:06:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[Cork]]></category>
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		<category><![CDATA[wicanders cork flooring]]></category>
		<category><![CDATA[wicanders cork planks]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=584</guid>
		<description><![CDATA[Wicanders Flooring has carved out an interesting niche for itself by specializing in cork flooring. Cork isn&#8217;t normally the first thing that comes to a customer&#8217;s mind when they think of wooden floors – indeed, it&#8217;s mostly known for being an extremely fragile and porous wood that&#8217;s only fit to attach shopping lists to. However, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-585" style="padding: 10px;" title="wicanders_100_personality_ex" src="http://www.flooringnow.com/wp-content/uploads/2011/02/wicanders_100_personality_ex-150x150.jpg" alt="" width="150" />Wicanders Flooring has carved out an interesting niche for itself by specializing in cork flooring. Cork isn&#8217;t normally the first thing that comes to a customer&#8217;s mind when they think of wooden floors – indeed, it&#8217;s mostly known for being an extremely fragile and porous wood that&#8217;s only fit to attach shopping lists to. However, cork has been gaining ground as an alternative flooring option, and Wicanders is in a position to provide a great variety of quality cork flooring products.<br />
First of all, cork is the right choice for people who are concerned about the environmental impact of their purchase. Unlike most hardwood floors that require a tree to be cut down and processed into planks, cork comes from the bark of the Cork Oak which grows throughout Europe and Northern Africa. Harvesting the bark doesn&#8217;t harm the cork tree; it regrows in 8 to 12 years, making cork a renewable resource outdone only by bamboo.<br />
Furthermore, cork is also more versatile when it comes to processing, with cork flooring available in traditional long planks and square pieces, giving the customer a wider range of decoration options. Finally, <a href="http://www.floormall.com/cork/wicanders_cork_flooring/">Wicanders cork flooring</a> is coated in urethane and has a wear layer on its surface, which prolongs the floor&#8217;s lifespan and allows Wicanders to provide its customers with a 15-year warranty.<br />
<a href="http://www.floormall.com/cork/wicanders_cork_flooring/">Wicanders cork planks</a> and square tiles also have a warm and comfortable texture – if you&#8217;re looking for interesting alternative flooring options, you should give them a try.</p>
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		<title>Floormall Favorites: Robbins Flooring</title>
		<link>http://www.flooringnow.com/2011/02/22/floormall-favorites-robbins-flooring/</link>
		<comments>http://www.flooringnow.com/2011/02/22/floormall-favorites-robbins-flooring/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 19:13:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[robbins flooring]]></category>
		<category><![CDATA[robbins hardwood floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=581</guid>
		<description><![CDATA[ The Robbins flooring brand is a collection of hardwood flooring developed by our old friends, Armstrong. The lines under the Robbins hardwood flooring brand range from the cheap and utilitarian Ascot collection of solid, stained oak to the hand-sculpted Halifax and Gatsby.
The Robbins brand encompasses literally dozens of different mini-lines, many of which involve [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-582" style="padding: 10px;" title="RobbinsWalnutNatural" src="http://www.flooringnow.com/wp-content/uploads/2011/02/RobbinsWalnutNatural.jpg" alt="" width="158" height="158" /> The <a href="http://www.floormall.com/hardwood/robbins/">Robbins flooring</a> brand is a collection of hardwood flooring developed by our old friends, Armstrong. The lines under the <a href="http://www.floormall.com/hardwood/robbins/">Robbins hardwood flooring</a> brand range from the cheap and utilitarian Ascot collection of solid, stained oak to the hand-sculpted Halifax and Gatsby.<br />
The Robbins brand encompasses literally dozens of different mini-lines, many of which involve woods and processes that are unusual and noteworthy. The Regent collection, for example, includes four show-stopping, classy variations of the sapele wood type – an exotic African species much beloved by guitar makers such as Ibanez. The variety and range of Robbins offerings will turn your shopping experience into an engaging and interesting treasure hunt.<br />
Treasure is certainly the word that will rise up in your mind when you see what the company&#8217;s craftsmen manage to do even with relatively commonplace wood types, such as the birch, maple and cherry of the Artesian Color Wash collection. The Robbins artisans take the same wood species and alternately coax it into a bright, vintage glint that exudes the confidence and character of an old Colonial house, the golden evening twilight sheen of a polished bronze statue, or a purple-tinged brown luster fit for the Versailles.<br />
If you need your house to look good, Robbins floors will be a significant help.</p>
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		<title>Floormall Favorites: LM Flooring</title>
		<link>http://www.flooringnow.com/2011/02/22/floormall_favorites-lm_flooring/</link>
		<comments>http://www.flooringnow.com/2011/02/22/floormall_favorites-lm_flooring/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 17:48:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[hand-scraped floors]]></category>
		<category><![CDATA[lm flooring]]></category>
		<category><![CDATA[lm hardwood floors]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=577</guid>
		<description><![CDATA[LM Flooring roared out of the gate since the company&#8217;s inception only a decade ago, and today, they manufacture more than 150 different styles of flooring, milled according to the most exacting industry standards and the best-calibrated technologies. With an LM floor, a snaggle-toothed, crooked deck will be the last thing you&#8217;ll need to worry [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-576 alignleft" style="padding: 10px;" title="LM_flooring" src="http://www.flooringnow.com/wp-content/uploads/2011/02/LM_flooring.jpg" alt="" width="160" height="160" /><a href="http://www.floormall.com/hardwood/lm_flooring/">LM Flooring</a> roared out of the gate since the company&#8217;s inception only a decade ago, and today, they manufacture more than 150 different styles of flooring, milled according to the most exacting industry standards and the best-calibrated technologies. With an LM floor, a snaggle-toothed, crooked deck will be the last thing you&#8217;ll need to worry about.<br />
The second-to-last thing would be style. We love <a href="http://www.floormall.com/hardwood/lm_flooring/">LM hardwood flooring</a> for the amount of care, craftsmanship and artistry that goes into every one of their designs. While LM has a number of offerings in the 3-dollar range, the company prides itself on its hand-scraped and distressed designs. Some of the flooring lines also feature hand-inlaid borders and decorative patterns.<br />
Even if you peel off 7 dollars per square foot for an LM floor, you may end up saving money in the aggregate, since you&#8217;ll probably be reluctant to put any furniture in those rooms and cover up even a scrap of the great-looking floors. Highly recommended.</p>
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		<title>Floormall Favorites: Johnson Flooring</title>
		<link>http://www.flooringnow.com/2011/02/01/floormall-favorites-johnson-flooring/</link>
		<comments>http://www.flooringnow.com/2011/02/01/floormall-favorites-johnson-flooring/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 20:12:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[johnson flooring]]></category>
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		<guid isPermaLink="false">http://www.flooringnow.com/?p=568</guid>
		<description><![CDATA[Johnson flooring is a relative newcomer to the business – the company has only been around since 1999, but it has risen to a position of respect and recognition based on the quality of its products and the care it takes to engineer each offering to bring out the finest quality of each wood species.
This [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-569 alignleft" style="padding: 10px;" title="floorjohnsonWalnut_Chianti" src="http://www.flooringnow.com/wp-content/uploads/2011/01/floorjohnsonWalnut_Chianti.jpg" alt="" width="160" height="160" /><a href="http://www.floormall.com/hardwood/johnson_flooring/" target="_blank">Johnson flooring</a> is a relative newcomer to the business – the company has only been around since 1999, but it has risen to a position of respect and recognition based on the quality of its products and the care it takes to engineer each offering to bring out the finest quality of each wood species.</p>
<p>This is important when using varieties such as tigerwood, which shines and sparkles like a flowing stream of golden dust marbled with jets of calligraphy ink. Fortunately, under Johnson’s expert treatment, the grain, sheen, coloration and character of each wood type are given a chance to shine.</p>
<p>Furthermore, Johnson offers a mind-boggling, multi-generational 50-year residential finish warranty on their Forevertuff exotic line. The pricing is equally impressive – each of the 10 different wood types in the line costs 5-6 dollars per square foot. For a Brazilian walnut, mahogany or rosewood floor that will enliven your house for at least half a century, this is a steal.</p>
<p>We are proud to offer <a href="http://www.floormall.com/hardwood/johnson_flooring/" target="_blank">Johnson floors</a>, and recommend them to all of our customers.</p>
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		<title>Floormall Favorites: Mullican Flooring</title>
		<link>http://www.flooringnow.com/2011/01/31/floormall-favorites-mullican/</link>
		<comments>http://www.flooringnow.com/2011/01/31/floormall-favorites-mullican/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 15:25:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[engineered flooring]]></category>
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		<category><![CDATA[hardwood floor]]></category>
		<category><![CDATA[mullican flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=558</guid>
		<description><![CDATA[Mullican flooring has come far from their beginnings as an exclusively Appalachian-sourced flooring company. The company was founded in 1985 with the goal of being better than everyone else at making hardwood flooring, and today they have grown into an international powerhouse that sources materials from all over the globe, with lines of exotic woods [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/01/floormullican-foothills_ex.jpg"><img class="size-full wp-image-560 alignleft" style="border: 0pt none; padding: 10px;" title="floormullican-foothills_ex" src="http://www.flooringnow.com/wp-content/uploads/2011/01/floormullican-foothills_ex.jpg" alt="" width="160" height="160" /></a><a href="http://www.floormall.com/hardwood/mullican/" target="_blank">Mullican flooring</a> has come far from their beginnings as an exclusively Appalachian-sourced flooring company. The company was founded in 1985 with the goal of being better than everyone else at making hardwood flooring, and today they have grown into an international powerhouse that sources materials from all over the globe, with lines of exotic woods and specialty products.</p>
<p><a href="http://www.floormall.com/hardwood/mullican/" target="_blank">Mullican floors</a> are made with a process is truly impressive. Instead of spot-checking the lumber, Mullican goes over every inch of it during every stage of the process. The wood is pre-dressed to the same thickness, stacked to be slow dried to prevent distortions, then ripped to remove any bend. Then, each board is kiln-dried and checked by a moisture meter.</p>
<p>This attention to detail is the reason Mullican products – both solid and engineered – are considered top-tier flooring worldwide. The floors are easy to install, and their customers save considerable amounts of money on labor, waste and returns.</p>
<p>With the great number of American and exotic offerings, painstaking quality and environmental guarantees, a Mullican floor will improve any room</p>
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		<title>Floormall Favorites: Mohawk Flooring</title>
		<link>http://www.flooringnow.com/2011/01/27/floormall-favorites-mohawk-flooring/</link>
		<comments>http://www.flooringnow.com/2011/01/27/floormall-favorites-mohawk-flooring/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 18:38:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<guid isPermaLink="false">http://www.flooringnow.com/?p=552</guid>
		<description><![CDATA[Mohawk Industries is one of the largest solid and hardwood flooring manufacturers in the world. The company has a 125-year history of excellence and innovation, which has resulted in Mohawk flooring becoming one of the most widely-recognized names in hardwood floors, worldwide.
Mohawk also manufactures woven floor products such as carpets, area rugs and mats, with designs [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flooringnow.com/wp-content/uploads/2011/01/floormohawk-display.jpg"><img class="size-full wp-image-566 alignleft" style="padding: 10px;" title="floormohawk-display" src="http://www.flooringnow.com/wp-content/uploads/2011/01/floormohawk-display.jpg" alt="" width="160" height="160" /></a>Mohawk Industries is one of the largest solid and hardwood flooring manufacturers in the world. The company has a 125-year history of excellence and innovation, which has resulted in <a href="http://www.floormall.com/hardwood/mohawk/" target="_blank">Mohawk flooring</a> becoming one of the most widely-recognized names in hardwood floors, worldwide.</p>
<p>Mohawk also manufactures woven floor products such as carpets, area rugs and mats, with designs by world-renowned artists, craftsmen and designers. The company is a leading recycler of plastic bottles in the nation, with the polyester being re-purposed as a carpeting material. Finally, Mohawk also owns a distribution network with hundreds of delivery trucks and dozens of storage facilities.</p>
<p>The company has excelled in creating hardwood flooring products that are stylish, affordable and durable. <a href="http://www.floormall.com/hardwood/mohawk/" target="_blank">Mohawk floors</a> are distinguished by the numerous fantastic lines of exotic hardwoods that the company offers &#8211; Teak, Brazilian Cherry, Merbau, and beautiful Eucalyptus are just a few of the wood types that can add style and character to your home. Best of all, many of these product lines are affordable for a middle-class budget &#8211; most of the floors are priced at under $5 per square foot.</p>
<p>We are proud to offer Mohawk products because the company has always thought of its cust0mers first, and offers a balance between price and quality that few other manufacturers are able to match.</p>
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		<title>Floormall Favorites: Somerset Flooring</title>
		<link>http://www.flooringnow.com/2011/01/26/floormall-favorites-somerset-looring/</link>
		<comments>http://www.flooringnow.com/2011/01/26/floormall-favorites-somerset-looring/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 17:31:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[Somerset flooring]]></category>
		<category><![CDATA[vertically integrated flooring]]></category>

		<guid isPermaLink="false">http://www.flooringnow.com/?p=550</guid>
		<description><![CDATA[Somerset Flooring is a privately-owned flooring company. A rarity in the world of construction materials, this company is vertically-integrated, which means that Somerset owns not only the manufacturing facilities, but also its own timber-cutting operations, drying facilities and mills. This allows the company to keep tight controls over quality at every step of the manufacturing [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-573 alignleft" title="floorsomerset-display" src="http://www.flooringnow.com/wp-content/uploads/2011/01/floorsomerset-display.jpg" style="padding: 10px; " alt="" width="160" height="160" /><a href="http://www.floormall.com/hardwood/somerset/" target="_blank">Somerset Flooring</a> is a privately-owned flooring company. A rarity in the world of construction materials, this company is vertically-integrated, which means that Somerset owns not only the manufacturing facilities, but also its own timber-cutting operations, drying facilities and mills. This allows the company to keep tight controls over quality at every step of the manufacturing process, as well as give the customer accurate information as to where the raw materials have been sourced.</p>
<p>Somerset pledges on its website to procure the materials in an environmentally responsible and renewable way. The company cuts most of its timber in the Appalachian mountains of Kentucky, where its headquarters are also located.</p>
<p><a href="http://www.floormall.com/hardwood/somerset/" target="_blank">Somerset Flooring</a> is committed to the most optimal usage of the raw material, and offers products made out of every part of the tree. The trunks are sawn into floor planks, but the company also manufactures mulch and pellet fuel, so not even the tree bark goes to waste.</p>
<p>Moreover, the company puts together a 100-year plan for the sourced areas, in order to replace the lost forests for future generations. Somerset is one of the nation&#8217;s premier suppliers of kiln-dried Appalachian hardwood flooring, and a model in sustainable and responsible development.</p>
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		<title>FloorMall Places Their Customer&#8217;s Satisfaction First</title>
		<link>http://www.flooringnow.com/2011/01/24/floormall-places-their-customers-satisfaction-first/</link>
		<comments>http://www.flooringnow.com/2011/01/24/floormall-places-their-customers-satisfaction-first/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:32:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flooring Articles]]></category>
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		<category><![CDATA[johnson flooring]]></category>
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		<category><![CDATA[mullican flooring]]></category>
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		<guid isPermaLink="false">http://www.flooringnow.com/?p=546</guid>
		<description><![CDATA[Changing the way their customers shop for the better has always been one of FloorMall&#8217;s goals. Recently, they&#8217;ve been taking active steps toward this in the form of prominent changes which have been implemented on their website and in their ordering process.
First, the site&#8217;s search has been made more accurate and now has the added [...]]]></description>
			<content:encoded><![CDATA[<p>Changing the way their customers shop for the better has always been one of FloorMall&#8217;s goals. Recently, they&#8217;ve been taking active steps toward this in the form of prominent changes which have been implemented on their website and in their ordering process.</p>
<p>First, the site&#8217;s search has been made more accurate and now has the added functionality of auto-complete. This was done to provide customers with faster, more meaningful results. And because the search algorithm is more accurate, minor mistakes made while inputting queries should still provide the correct result.</p>
<p>In addition to the revamped search, FloorMall has also developed a custom quote system for their site. This quote system gives FloorMall&#8217;s customer representatives the ability to provide tailored quotes on all their products, including popular brands like <a href="http://www.floormall.com/hardwood/mohawk/">Mohawk flooring</a> and <a href="http://www.floormall.com/hardwood/mullican/">Mullican flooring</a>.</p>
<p>Shoppers seeking a custom quote will be guided through the process of selecting the right flooring for their needs by a customer representative. Once this is done, an email containing the quoted price including shipping will be sent to the shopper. From there, they have seven days to purchase their order at the quoted price, or use it as a reference while shopping around.</p>
<p>For more information about the changes FloorMall has made to their site you can review the official release <a href="http://www.release-news.com/index.php/business/67922-floormallcom-implements-customer-friendly-features.html">here</a>.</p>
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