Shopping for hardwood floors just got even easier! Floormall.com has recently developed and implemented a new navigation aid for customers: a top bar that contains a number of drop-down menus, allowing the customer to navigate the site by flooring manufacturer, wood species, as well as floor type with the handy Floor Navigator. The menus are meant to allow visitors to find what they’re looking for with a minimum of clicking and inner-page navigation.

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The Floormall network has recently gained another family member – FSCFloors.com, which was launched to provide updates and feature hardwood floors from various manufacturers that have been certified as sustainable by the Forest Stewardship Council, a global non-profit group that has been fighting to protect forests from depletion and irresponsible logging since 1993.

The site is meant to help both consumers and builders find green FSC flooring for affordable prices. This includes FSC eucalyptus flooring, a sustainable resource that has been gaining popularity in recent years due to the hardness and resistance to wear that flooring-grade eucalyptus possesses, as well as the incredible speed with which those trees grow.

Buying FSC certified flooring is one of the easiest ways to remodel one’s house while also fighting deforestation.

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Lyptus is a trademarked hybrid of two species of eucalyptus, that has been bred to grow quickly and produce high-quality wood to be used for furniture, wall sidings, floors and much more. Due to its speedy growth and hardiness, eucalyptus has always been a popular wood product, spreading from its native Australian habitat to Africa, South America and other regions. However, it’s primarily been a pulping wood, not having the quality to be processed into planks or furniture parts. Lyptus doesn’t have that problem, and presents both the looks and texture to be turned into everything from bookshelves to column ornaments to flooring – available from Floormall as both engineered and solid planks.
Lyptus hardwood flooring, distributed in North America by Weyerhauser Flooring, is a great alternative to old-growth and unsustainably-sourced woods such as mahogany. The wood has a fine and pleasing grain, is versatile enough to be stained in every shade from tan to dark brown, and is harder than oak, making it durable enough for Weyerhauser to offer a 25-year warranty.
All Lyptus floors sold on Floormall come from specially-managed timber plantations in Brazil and Uruguay that are subject to strict international environmental oversight. Due to their fast growth, these trees replace themselves as much as 11 times more quickly than temperate forests. If you’d like a good alternative to oak or mahogany, Lyptus floors are the way to go.

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Hartco flooring hardly needs an introduction. This Armstrong brand has secured a prominent place in the Floormall catalog and has quickly become a favorite of our customers. The combination of style, design and low price make Hartco a natural choice for people who are renovating their homes and want a reliable and consistent option from an established manufacturer.
Hartco has a huge catalog – hundreds of products in upwards of 50 lines – available from Floormall, and many of the offerings are some of the most reasonably-priced hardwood floors available anywhere. Red oak planks in the Beckford line, for example, are available for as little as $2.71 per square foot, and are covered by a 15-year residential warranty.
Hartco hardwood flooring is available solid and engineered, with the most popular types of wood being maple, pecan, cherry and oak, and a number of exotics available as well. Hartco also offers square-tile parquet floors, herringbone pattern hardwood planks, hand-scraped floors, vintage and reclaimed wood and many others.
For price, reputation, and sheer variety, it’s hard to beat Hartco floors. Join the multitude of our customers and order your favorite today.

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Wicanders Flooring has carved out an interesting niche for itself by specializing in cork flooring. Cork isn’t normally the first thing that comes to a customer’s mind when they think of wooden floors – indeed, it’s mostly known for being an extremely fragile and porous wood that’s only fit to attach shopping lists to. However, cork has been gaining ground as an alternative flooring option, and Wicanders is in a position to provide a great variety of quality cork flooring products.
First of all, cork is the right choice for people who are concerned about the environmental impact of their purchase. Unlike most hardwood floors that require a tree to be cut down and processed into planks, cork comes from the bark of the Cork Oak which grows throughout Europe and Northern Africa. Harvesting the bark doesn’t harm the cork tree; it regrows in 8 to 12 years, making cork a renewable resource outdone only by bamboo.
Furthermore, cork is also more versatile when it comes to processing, with cork flooring available in traditional long planks and square pieces, giving the customer a wider range of decoration options. Finally, Wicanders cork flooring is coated in urethane and has a wear layer on its surface, which prolongs the floor’s lifespan and allows Wicanders to provide its customers with a 15-year warranty.
Wicanders cork planks and square tiles also have a warm and comfortable texture – if you’re looking for interesting alternative flooring options, you should give them a try.

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The Robbins flooring brand is a collection of hardwood flooring developed by our old friends, Armstrong. The lines under the Robbins hardwood flooring brand range from the cheap and utilitarian Ascot collection of solid, stained oak to the hand-sculpted Halifax and Gatsby.
The Robbins brand encompasses literally dozens of different mini-lines, many of which involve woods and processes that are unusual and noteworthy. The Regent collection, for example, includes four show-stopping, classy variations of the sapele wood type – an exotic African species much beloved by guitar makers such as Ibanez. The variety and range of Robbins offerings will turn your shopping experience into an engaging and interesting treasure hunt.
Treasure is certainly the word that will rise up in your mind when you see what the company’s craftsmen manage to do even with relatively commonplace wood types, such as the birch, maple and cherry of the Artesian Color Wash collection. The Robbins artisans take the same wood species and alternately coax it into a bright, vintage glint that exudes the confidence and character of an old Colonial house, the golden evening twilight sheen of a polished bronze statue, or a purple-tinged brown luster fit for the Versailles.
If you need your house to look good, Robbins floors will be a significant help.

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LM Flooring roared out of the gate since the company’s inception only a decade ago, and today, they manufacture more than 150 different styles of flooring, milled according to the most exacting industry standards and the best-calibrated technologies. With an LM floor, a snaggle-toothed, crooked deck will be the last thing you’ll need to worry about.
The second-to-last thing would be style. We love LM hardwood flooring for the amount of care, craftsmanship and artistry that goes into every one of their designs. While LM has a number of offerings in the 3-dollar range, the company prides itself on its hand-scraped and distressed designs. Some of the flooring lines also feature hand-inlaid borders and decorative patterns.
Even if you peel off 7 dollars per square foot for an LM floor, you may end up saving money in the aggregate, since you’ll probably be reluctant to put any furniture in those rooms and cover up even a scrap of the great-looking floors. Highly recommended.

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Johnson flooring is a relative newcomer to the business – the company has only been around since 1999, but it has risen to a position of respect and recognition based on the quality of its products and the care it takes to engineer each offering to bring out the finest quality of each wood species.

This is important when using varieties such as tigerwood, which shines and sparkles like a flowing stream of golden dust marbled with jets of calligraphy ink. Fortunately, under Johnson’s expert treatment, the grain, sheen, coloration and character of each wood type are given a chance to shine.

Furthermore, Johnson offers a mind-boggling, multi-generational 50-year residential finish warranty on their Forevertuff exotic line. The pricing is equally impressive – each of the 10 different wood types in the line costs 5-6 dollars per square foot. For a Brazilian walnut, mahogany or rosewood floor that will enliven your house for at least half a century, this is a steal.

We are proud to offer Johnson floors, and recommend them to all of our customers.

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Mullican flooring has come far from their beginnings as an exclusively Appalachian-sourced flooring company. The company was founded in 1985 with the goal of being better than everyone else at making hardwood flooring, and today they have grown into an international powerhouse that sources materials from all over the globe, with lines of exotic woods and specialty products.

Mullican floors are made with a process is truly impressive. Instead of spot-checking the lumber, Mullican goes over every inch of it during every stage of the process. The wood is pre-dressed to the same thickness, stacked to be slow dried to prevent distortions, then ripped to remove any bend. Then, each board is kiln-dried and checked by a moisture meter.

This attention to detail is the reason Mullican products – both solid and engineered – are considered top-tier flooring worldwide. The floors are easy to install, and their customers save considerable amounts of money on labor, waste and returns.

With the great number of American and exotic offerings, painstaking quality and environmental guarantees, a Mullican floor will improve any room

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FloorMall.com Newsletter THE LATEST FLOORING NEWS, TRENDS, & SALES Connect With Us Join Our Google Group! Interested in keeping up with the latest flooring industry news and products? Join us on our Google Group! Dear marc, Have you checked out our incredible selection of quality flooring products lately? Whether you are a homeowner, or flooring professional, you will find amazing deals and flooring resources at FloorMall.com! Keep reading for valuable coupons and news! SAVE 10% Save an additional 10% on our entire selection of Blowout Sales! That’s right, simply use discount code BLOWOUTS10 on any products found in the Blowout Sales. View selection by clicking here. Offer Expires Soon! FloorMall Introduces Luxury Outdoor Furniture Collection The Simple Patios Product Line is exemplary of everything FloorMall has based its success on, including beautiful, well-made products at remarkably competitive prices. This selection of quality patio furniture has specifically been priced lower than any of the other brands found online. And to prove that FloorMall stands behind the quality of the Simple Patios product line, each piece of furniture is covered with a 50 year warranty! When you buy from Simple Patios you get peace of mind, free shipping and great outdoor furniture at rock bottom prices. And while it’s true that FloorMall has only recently entered the patio furnishings market, they’ve already managed to amass a huge collection of outdoor furniture. So whether you’re looking for chaise lounges, swings or wood tiles-Simple Patios will have products you can trust. Attention Installers! Sign Up To Install Our Floors! Looking for some exposure? Many of our customers ask us to point them in the direction of a qualified professional that can install their floor. We can drive this business directly to you! Visit our flooring installer sign up page today and add your professional listing to our state-by-state directory! Product Spotlight! In the coming weeks we will be featuring one amazing deal in this Product Spotlight section! This week you will want to check out our Blowout Section to learn more about this Mohawk Natural Inspirations Hard maple Natural LongStrip at the incredible price of $1.99 / sq. ft. (for purchase of more than 1,000 sq. ft, $2.99 for purchase of less than 1,000 sq. ft.) We have LIMITED STOCK. Regular price is $7.99! You can also apply coupon code BLOWOUTS10 to your purchase for even greater savings! As always, thank you for your interest in FloorMall.com, the leading online retailer for quality flooring at fantastically low prices! Sincerely, Marc Henderson FloorMall.com

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New on the scene, BR111Flooring.com is launched today, part of the new promotional activity between FloorMall.com and BR-111.

BR111Flooring.com is provided by FloorMall.com to educate and present flooring shoppers with the wonderful products manufacturer by BR-111. FloorMall believes that BR-111 is an ideal choice for nearly anyone. In addition to affordable premium offerings, BR-111 also makes incredibly fine flooring, demonstrated with their designer and architectural product lines.

For more visit BR111Flooring.com

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