It is with great excitement that Floormall.com announces it will now be offering simpleFLOORS’ design-conscious flooring to residential and commercial markets.

Online retailer FloorMall.com has entered into a partnership with flooring vendor simpleFLOORS and will be selling their high quality, privately labeled flooring products. They’re excited to team with simpleFLOORS because of the companies dedication to providing customers with wood flooring options that are affordable and high fashion. Like FloorMall, simpleFLOORS is a privately held, self-funded organization which allows them to focus on the quality of their products and their customers. In these tough economic times this alliance will help both companies continue their mission of high quality flooring at low prices.

At the heart of this partnership is what FloorMall CEO and founder Marc Henderson calls, “The evolution of the consumer.” He describes a growing number of customers who don’t want to spend a month comparing prices and products in various storefront locations. Instead, they seek out reliable online retailers like FloorMall to quickly find products, compare prices and speak to knowledgeable customer service representatives. Henderson sees this alliance between FloorMall and simpleFLOORS as a way to provide additional quality to their growing consumer base.

Henderson also said he is regularly contacted by companies to create similar relationships but turns most of these offers down due to the strict criteria he has for FloorMall’s partners. But for him, the choice to partner with simpleFLOORS was an easy one. “While we’re always very careful as to what companies we decide to work with, we jumped at the chance to partner with simpleFLOORS. They have a great reputation in the community and are well known for their quality flooring,” he said. “This partnership isn’t about cornering the market or making more money, it’s about illustrating how easy it is for online companies to do business with each other.”

FloorMall has already entered into similar partnerships with BuildDirect and Blackriverfloors.com and they’re dedicated to carefully building relationships with the forerunners of the online flooring industry.

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