Somerset Flooring is a privately-owned flooring company. A rarity in the world of construction materials, this company is vertically-integrated, which means that Somerset owns not only the manufacturing facilities, but also its own timber-cutting operations, drying facilities and mills. This allows the company to keep tight controls over quality at every step of the manufacturing process, as well as give the customer accurate information as to where the raw materials have been sourced.

Somerset pledges on its website to procure the materials in an environmentally responsible and renewable way. The company cuts most of its timber in the Appalachian mountains of Kentucky, where its headquarters are also located.

Somerset Flooring is committed to the most optimal usage of the raw material, and offers products made out of every part of the tree. The trunks are sawn into floor planks, but the company also manufactures mulch and pellet fuel, so not even the tree bark goes to waste.

Moreover, the company puts together a 100-year plan for the sourced areas, in order to replace the lost forests for future generations. Somerset is one of the nation’s premier suppliers of kiln-dried Appalachian hardwood flooring, and a model in sustainable and responsible development.

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Changing the way their customers shop for the better has always been one of FloorMall’s goals. Recently, they’ve been taking active steps toward this in the form of prominent changes which have been implemented on their website and in their ordering process.

First, the site’s search has been made more accurate and now has the added functionality of auto-complete. This was done to provide customers with faster, more meaningful results. And because the search algorithm is more accurate, minor mistakes made while inputting queries should still provide the correct result.

In addition to the revamped search, FloorMall has also developed a custom quote system for their site. This quote system gives FloorMall’s customer representatives the ability to provide tailored quotes on all their products, including popular brands like Mohawk flooring and Mullican flooring.

Shoppers seeking a custom quote will be guided through the process of selecting the right flooring for their needs by a customer representative. Once this is done, an email containing the quoted price including shipping will be sent to the shopper. From there, they have seven days to purchase their order at the quoted price, or use it as a reference while shopping around.

For more information about the changes FloorMall has made to their site you can review the official release here.

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